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BMW Welt (BMW World) is housed in a futuristic facility designed by Wolf Prix from the Viennese architectural studio Cooperative Himmelb. Inside there is an exhibition of the latest models of cars and motorbikes - BMW, but also MINI (cars modeled on the famous Mini Morris) and Rolls-Royce (since 2003 the brand is owned by BMW).
The exhibition is equipped with many multimedia stands that present materials on BMW technological innovations. There is also a play corner for the youngest and a bookstore, which offers dozens of publications on BMW cars and motorbikes. In addition to the exhibition itself, BMW Welt offers visitors regularly organized BMW car and motorcycle shows.
BMW Welt is also a place where the customer can pick up his newly purchased car. Cars ready to pick up come up on the first floor. Handing over the keys is a small ceremony (special platform, handing over the keys by a BMW employee, exit to the square), which is watched by the visitors present in the glass building.