Heineken Experience

The historic brewery now houses an interactive museum dedicated to the Heineken beer brand. It is one of over 850 points on the map of the European Industrial Heritage Trail.

Heineken Brewery was founded in Amsterdam in 1867. In 1991, production was moved to a modern building in Zoeterwoude, and the Heineken Welcome and Information Center was created in the Amsterdam brewery. The name Heineken Experience has been in operation since 2001 and refers to the slogan of this place, which is: We're not the Heineken Museum, we're the Heineken Experience.

Waiting for visitors include a collection of bottles, labels and advertising posters, the ability to trace each stage of beer brewing. The museum is multimedia and offers numerous interactive games (attempts to fill the mugs virtually or create personalized beer labels). At the end of the trip, adult visitors are treated to a glass of Heineken.