Łowicz is a city associated primarily with colorful folk folklore. A characteristic, very colorful folk costume with striped skirts and floral embroidery has developed in the vicinity of the city. The city has a museum with a large ethnographic department and a mini open-air museum.
The history of Łowicz has been linked for centuries with the Archbishopric of Gniezno. From the 13th century there was a bishop's castle here, of which only ruins have survived to this day. The most important monument of the city is the Cathedral in Łowicz, sometimes called the Masovian Wawel. 12 archbishops and primate of Poland were buried there. The present appearance of the cathedral basilica is the result of the Renaissance and Baroque reconstruction in the early 17th century.
Most of the monuments and the most important buildings of Łowicz are concentrated in the vicinity of two squares of the Old and New Market Square. In addition to the Cathedral, there is also the Church of St. Ducha Street, the baroque church of the Piarist Fathers and the Classicist Town Hall in Łowicz. A big attraction of Łowicz is the Museum in Łowicz with a rich ethnographic exhibition. Next to the main building there is a mini open-air museum consisting of several traditional Łowicz farms. The museum also includes the Open Air Museum of the Lowicz Village in Maurzyce.